Inspiring Brand Case Studies

Every brand will have a different challenge and story to tell. As content specialists and copywriters, On Point Content’s role is to create content with purpose and intent. After all, behind every successful marketing campaign is a robust content strategy.

Sanctuary Personnel

Copy and Content Strategy for Sanctuary Personnel

Suffolk-based Sanctuary Personnel is a hugely ambitious solutions partner on a mission to redefine the traditional health and social care recruitment roadmap. Sanctuary Personnel enlisted On Point Content’s help to redefine its brand values, tone of voice, and online content.


Copywriting for INSTANDA

Insurtech company, INSTANDA, has an incredible story – one of phenomenal innovation in an industry still dominated by legacy technology. On Point Content plays an integral role in telling this story of innovation through the creation of regular blog content, landing page copy and engaging white papers.

Nayland Care

Brand copy for Nayland Care

A family-run home care agency, Nayland Care, needed a new visual and written brand. In collaboration with Agile Technical Solutions, On Point Content created content for a new website and brochure, with a revised strapline and brand values.

Innovate Services

Consultancy and Content for Innovate Services

Social work solutions business, Innovate Services, approached On Point Content during a rebrand in 2018. Our task was to simplify the way Innovate describes its services to assist the sales team in generating new business.

Creative Fire

Campaign Content for Creative Fire

Leading Colchester-based design agency, Creative Fire, were intent on introducing a far more flexible way for businesses to purchase high-impact graphic design services. On Point Content was drafted in to help finesse the marketing message and proposition.

Headway Essex

Content Consultancy Case Study

2020 was understandably a difficult year for our friends in the charity sector, including Headway Essex. Covid had put a stop to their planned fundraising events, which they heavily rely on. Keen to quickly adapt and diversify their fundraising, On Point Content supported Headway Essex with content strategy for three successful virtual campaigns.

Burnett Barker Solicitors

Brand storytelling for Burnett Barker

Burnett Barker Solicitors is a Suffolk law firm based in the heart of Bury St Edmunds and prides itself on providing practical legal advice in straightforward language. While they have the expertise of a traditional solicitors, it is their client care that sets them apart from other firms.