Writing for web

writing for web. On Point Content.

The speed at which content is being created and published is phenomenal. As a result, only 5% of content on the web (website copywriting) earns 90% of customer engagement.
As website content writers, we can help you be within that 5%. Our website copywriters create unique content that knows how to ‘cut through the digital noise’ and speak directly to your customers.

Performance website copywriting

Creating a seamless digital experience that captures people’s attention and converts them into loyal customers, is essential. Therefore, website copywriting must complement your site’s design, SEO, and User Experience (UX).
This is where On Point Content delivers real value. With our technical knowledge in website copywriting, we prepare performance content. Above all, this satisfies the demands of people as well as search engines.
Our pages and blogs are always prepared with page performance and structure in mind.

Our web design and digital partners

At On Point Content, we realise that a successful website – one that attracts and converts customers – is only possible with the right design and digital strategy. That’s why we partner with the best web design and SEO consultants to deliver fully-informed content recommendations.
If a client has not had a content audit of their existing site for some time, we recommend having one as a starting point. We commission a review of your current traffic, site performance, and how your website compares to your competitors. From there, we make recommendations for content improvements and discuss a content strategy that will work for you brand and budget.

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Take a Peek at Our Work


Copywriting for INSTANDA

p>Insurtech company, INSTANDA, has an incredible story – one of phenomenal innovation in an industry still dominated by legacy technology. On Point Content plays an integral role in telling this story of innovation through the creation of regular blog content, landing page copy and engaging white papers.